
5 Email Marketing Trends That Will Dominate This Year
If you look around on the internet, you will find dozens (or maybe even hundreds) of different opinions about what makes an irresistible email subject line. However, the best practices that have stood the test of time focus on understanding your audience and what will engage them. In this article, we will share 4 proven tactics to help you write great email subject lines that will get your emails opened. 1. Make it personal It may seem obvious, but the first step to a great email subject line is knowing your audience. It will help you to determine what kind of content and subject lines will appeal most to them, so that they’ll be more likely to open your emails and take action on the information you provide. A great…